Topics in ‘Selling’

How do you design products people love?

You can learn a lot from the questions that people ask us during a 30×500 launch. I know this…because we’re in the middle of a waiting-list only launch of 30×500 Academy right now. People always ask us: “OK, well, does 30×500 Academy (and therefore Sales Safari) work for… ebooks? Does it work for SaaS? Does… Read more »

The 24-Hour Book Challenge — A Six Month Update

On December 2nd, I sat down and started writing. 24 hours later, I launched the first (beta) version of my first biz book, Just Fucking Ship. After a couple more weeks of work, I shipped the final(ish) version. Then I put JFS on a shelf for a while in favor of more urgent/demanding things. Now,… Read more »

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more

When Customers Bitch About Your Price (Biz Book Friday)

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Sooooo, you’ve got a product. You priced it. You’re marketing it. You’re making sales… or you’re trying to. But you keep getting push-back on […]

Related posts:

  1. Biz Book Friday: The Hazards of Cake and Icing Pricing
  2. Will Low Prices Help You Sell More? (Biz Book Friday!)
  3. Startups are a Boy Band (Biz Book Friday!)

Why I Pass Up $1,450 – & Turn Away Prospective Students

Believe it or not, I turn away students for my 30×500 Product Launch Class all the time. That sounds kinda crazy, doesn’t it? Here I have somebody trying to give me a fistful of hundreds, and what do I tell them? Oooh yeah, fork it over!? No. I tell them to keep it. Why? It’s […]

Related posts:

  1. Don’t Follow Your Passion
  2. The deal: 30×500 Launch Class, Splained
  3. The Truth about Success – Brick by Brick

Niches Don’t Work – but Worldviews Do

Hi there! This is an excerpt from 30×500 Launch Class, a class designed to help you create & launch your very own paying product. “Find a Niche” When you get into business, you can’t swing a cat without being told you have to find a niche. What the hey? Well, niches are groups of people. […]

Related posts:

  1. Don’t Follow Your Passion
  2. Running the Numbers: Your First Infoproduct
  3. When Selling Turns You Evil

When Selling Turns You Evil

Does selling make you evil? Am I evil? Wicked? Slightly naughty? Well, am I? Some certainly would have you think so. There’s a lot of people out there who think commerce is evil. The exchange of money for goods and services? Yep, evil. And inherently manipulative. That’s what they believe. It doesn’t matter whether there’s […]

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